The claim: Image reveals Kellogg’s announced a Rice Krispies mascot is now a transgender woman
The gender identification of a mascot for a beloved cereal model is on the middle of current social media claims.
“Kellogg’s spokesperson announces Rice Krispie (sic) mascot ‘Pop’ is now a trans woman,” learn the headline of the alleged CNN article posted on Instagram on May 21.
The claim prompted dismay, anger and pledges to cease buying Kellogg’s cereal from some commenters.
“They are really trying to force this on us… I’m not (OK) with it.. Kellogg’s won’t get another dime from me,” learn one touch upon the submit, which acquired greater than 1,000 likes
The claim additionally unfold on Facebook and Twitter, racking up a number of thousand shares throughout the platforms.
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But no such announcement has been made by the corporate, and the alleged article doesn’t seem on CNN’s web site.
USA TODAY reached out to social media customers who shared the claim for remark.

Kellogg’s has made no mascot modifications
A USA TODAY evaluation of Kellogg’s web site didn’t discover any such announcement, which was additional confirmed by the corporate.
“We have made no changes to the Rice Krispies mascots, Snap, Crackle and Pop,” Kellogg’s spokesperson Kris Bahner instructed USA TODAY in a May 23 e mail.
Similarly, the article couldn’t be present in USA TODAY’s evaluation of CNN’s web site on May 23. The most up-to-date article relating to Rice Krispies got here in December 2021, when a weeks-long Kellogg’s strike ended after union employees struck a cope with the corporate.
Emily Kuhn, senior director of communications at CNN Digital Worldwide, instructed The Associated Press the picture was pretend and no such story was revealed on CNN’s web site. CNN didn’t reply to USA TODAY’s request for remark.
The misspelling of the trademark cereal model within the purported headline is one other indication the screenshot is not official.
Kellogg’s launched a “Together With Pride” cereal in 2021 as a part of a collaboration with GLAAD, previously often known as the Gay & Lesbian Alliance Against Defamation. The firm mentioned it hoped to “show its support for the transgender and gender-nonconforming communities” via the partnership with the group.
The three Rice Krispies characters, together with different Kellogg’s mascots corresponding to Tony the Tiger and Toucan Sam, had been featured on the limited-edition cereal field.
More: Louisiana House passes transgender sports activities ban; will Governor John Bel Edwards veto?
Our score: Altered
Based on our analysis, we price ALTERED a picture claiming to indicate that Kellogg’s announced a Rice Krispies mascot is now a transgender woman. Kellogg’s mentioned it has not made any modifications to the Rice Krispies characters, and CNN has mentioned the article is not official.
Our fact-check sources:
- The Associated Press, May 23, CNN didn’t publish story on gender of Rice Krispies mascot
- CNN, accessed May 23, Search for “Rice Krispies”
- Kellogg’s, accessed May 23, Search for “transgender”
- Kris Bahner, May 23, Emailed assertion to USA TODAY
- Kellogg’s, May 20, 2021, Kellogg Company’s Latest Collaboration with GLAAD Unwraps Why ‘Boxes Are for Cereal, Not For People’
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Our fact-check work is supported partially by a grant from Facebook.
Fact examine: False claim that Kellogg’s announced Rice Krispies mascot is a transgender woman & More Latest News Update
Fact examine: False claim that Kellogg’s announced Rice Krispies mascot is a transgender woman & More Live News
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